Before starting my business I hadn’t given much thought to what goes into choosing a good market to sell to. I had a failed SaaS app under my belt, and I’d acknowledged one of the reasons it had failed was because of the market I’d chosen.
I’ve been involved in enough launches over the years to know that it’s dangerous having high expectations. But this time was different I now had an existing audience to launch to.
Another UK insurtech has closed its doors. This was one of the insurtechs I liked the look of. Their design was slick, they eliminated jargon and promised not to increase your premium if you made a claim. Good people building a good business.
A podcast listener emailed me this question (someone listens to my podcast!). I have experience on both sides. I’ve built a product for an audience I knew nothing about before moving into a user segment I’m more familiar with.
Sometimes redesigns are unnecessary. You have to understand why you’re doing it. The goal of With Jack’s redesign was to do a better job of showing the value of insurance and highlight With Jack's moving into a new stage of its life.