38 posts
by Ashley Baxter — 6 min read

Mistakes I Made When Choosing A Market

Before starting my business I hadn’t given much thought to what goes into choosing a good market to sell to. I had a failed SaaS app under my belt, and I’d acknowledged one of the reasons it had failed was because of the market I’d chosen.

How Has The Rebrand Performed 4 Months On?

How Has The Rebrand Performed 4 Months On?

Ashley Baxter — 4 min read

Sometimes redesigns are unnecessary. You have to understand why you’re doing it. The goal of With Jack’s redesign was to do a better job of showing the value of insurance and highlight With Jack's moving into a new stage of its life.

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